Guide
Voice & tone mini-guide
Words to keep, words to avoid — so your next email still sounds like you.
A short, opinionated doc that captures how your brand should sound after we have worked together — for the team writing without us next month.
What you receive
In the delivery doc.
Every order ships in the same shape. This service contributes the items on the right.
- Three to five tone keywords
- A short list of words to keep
- A short list of words to avoid
- Two example sentences in voice
The process
Three steps, no surprises.
01
Listen
We pull voice signals from your brief, your existing copy, and your replies in chat.
02
Codify
A short doc with the rules — short enough that a new hire will actually read it.
03
Test
Two example sentences show the rules in motion.
Common questions
About this service.
Is this a full brand guidelines doc?
No. It is the voice & tone slice — concise, no logos, no colours.
Which plans include this?
It is bundled into our Atelier plan; available as an add-on on smaller plans.
More services
Pairs well with.
Ready when you are
Words to keep, words to avoid — so your next email still sounds like you.
Pick a plan, brief us in two minutes, and we'll get to work.